THE JADED JOURNEY
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Jaded Turns 1 - And We’re Just Getting Started
One year ago, I pulled off what seemed impossible.
In just two months, I produced an entire fashion show from scratch—venue, models, music, lighting, backdrop, runway, photography, video, and five brand new designs. From start to finish, every minor to major detail, all conceived, created, and executed by me!
Why the rush? Well, it all started with a simple text from a family member that read, “We are planning on coming out to California in July and Grandpa might come too!”. The thought of having my 92-year-old grandpa come out to see what I had been building was all it took to turn a vision into a runway, into a collection, into a movement, and into a brand.
The launch party wasn’t just an event.
It was a promise.
It was going to be the first time the world was going to see fashion that was functional, jumpsuits that were restroom ready, and a girl who didn’t come from a fashion background, build something amazing!
Since then, Jaded has been featured in multiple fashion shows, hosted red carpet events including the 2024 Oscars Pre Award Show, appeared on international TV, and so much more!
Looking back, it’s beautiful seeing that this all started in a two-month sprint of faith and fire.
Now, in Year 2… we aren’t stepping into the spotlight but rather building behind the scenes.
Watch our Recap Video and follow our Instagram to see the latest content.
The Build
Introducing Our First Internship Program
As a year-two gift to myself, I gave myself something better than new design: a team.
We’ve partnered with Chaffey College to launch our first-ever Jaded Internship Program. Just 12 week, 4 students, and one goal: to build Jaded from the inside out while creating opportunities for the next fashion entrepreneurs.
From teaching brand breakdown and marketing to campaign development, followed by design, production, and sales… these students have just 12 weeks to build systems with the growing company, while also releasing their first ever design under Jaded’s line.
Follow our progress on our Instagram to see all the different mentors we bring in and the events we put together during the next 3 months.
Thank you to CEO and Founder of Archimedes Agency, Bryan Jimenez for coming in to teach the importance of quality storytelling to market a brand.
Stay Connected
What Else Is New?
Redefining Luxury
Forget exclusivity and high prices. Jaded is redefining luxury as confidence, freedom, and function. In the coming weeks, you’ll see how we bring that to life through storytelling, sewing, sisterhood, and strategy.
TikTok Just Got Real
We know we’re extremely behind, but we’re officially on TikTok (JadedJumpsuits). We are starting from scratch, so this is your chance to jump on board the Jaded Journey.
Orange Couty Swim Week
Jaded is back, but not on the runway. This time, CEO, Jade has partnered with OCFW to allow her interns to help behind the scenes.
Follow Us
TikTok: JadedJumpsuits
Instagram: JadedJumpsuits
A Final Note
Thank You
To everybody who’s been with us from the beginning—and to those just finding us now—thank you.
Whether you wore a piece, shared a post, whispered encouragement, or are just watching from afar, your presence matters.
This brand was built to solve real problems, to tell real stories, and to remind women that confidence and functionality can exist in the same outfit.
As we step into Year 2, we’re doing it with more intention, more community, and more clarity than ever before. And we want you with us.
Stay close. Watch us build. Join the movement.
This is just the beginning.
Until next time,
🖤
Jade Phou
Founder, Jaded
Let’s Get Jaded & Make A Change