The Circle We’re Building
Women Empowering Women Living Authentically
A Day of Rising, Thriving, and Elevating with WEWLA
On September 26th, the Jaded team partnered with Women Empowering Women Living Authentically (WEWLA), hosted by CEO, Francine Ayala. This wasn’t just another conference day, it was a day filled with a collision of energy and wisdom with unapologetic woman who rise, thrive, and elevate together.
From the moment we stepped into the venue, the air felt different—thick with anticipation and grounded in community. This wasn’t just about exchanging business cards; it was about rewriting narratives.
One of the day’s most impactful moments came from Virginia Scheuer, who spoke on neuroplasticity and the power to rewire our own minds. She shared a four- step process: Feel, Find, Focus, Flow — that showed us how to move through emotions, ground ourselves in the present, and shift from judgement to curiosity until we find authentic momentum.
“No, it’s not true- an old dog can learn new tricks and so can you. “
That same energy carried into Jaded’s raffle, where a winner passed her $100 gift card to her friend Kristina- who earlier had shared her struggle with jaded to find a jumpsuit that made her feel truly sexy. Now, she’ll have one designed just for her. Empowerment, tailored to her body. That’s the Jaded experience.
The day closed with keynote speaker Veronica Corona, keynote speaker, award-winning entrepreneur, business consultant, and Distinguished Toastmaster. She shared how she built her multimillion-dollar company on relationships, not products. Her words summed up the day,
“If you want to go fast, go alone. If you want to go far, go together in community.”
Her reminder was simple but profound: you are your brand. How you treat and address people determines how long they stay in your life and who they bring you around. People buy into you before they buy anything you offer. Today, Veronica dedicates her work to inspiring entrepreneurs and future leaders to invest in the one asset that never loses value: connection.
WEWLA was more than a conference—it was proof that when women gather with intention, connection becomes transformation.
Moments captured by Robyn Richardson
Tumaini International
Tumaini Fundraising Gala — A Night of Hope
Later that day, the Jaded team traded the energy of WEWLA for the intimate glow of the Tumaini International College Fund Gala. Tumaini means hope in Swahili, and the evening embodied just that—hope made tangible.
We heard from alumna Judy Nzeki, who shared how the program lifted her to university and how she now teaches and mentors young girls at Tumaini Girls High School—the mentor she once needed. We also learned of Nicholas Ketuco, a student-turned-economist who now gives back as a mentor himself.
Founder, Stanley Mutunga reminded us of Tumaini’s beginnings—born out of the AIDS epidemic that devastated his Kenyan village. What started with sponsoring 15 orphans has grown to more than 170,000 beneficiaries, providing education, medical care, and socio-economic support.
The message was clear: girls are the most at risk of being left behind, but through the Alumni Fund, Tumaini is breaking barriers to ensure daughters and sons alike get their chance at education.
As the night closed, one truth stood out: hope is not abstract. It’s alive in every student, mentor, and supporter. Together, we can keep hope alive.
[Read the full article HERE]
Join us on being part of the change and Sponsor A Child with us.
Jaded is growing and we want you with us.
We are looking for women who have a story of transformation and wisdom that other women need to hear. At every stage of our life we experience different obstacles that shape us into powerful beacons of wisdom. Whether your journey of self-exploration is just starting or you’re living the life of your dreams, we want to hear your story.
Some of you are standing at the threshold of change, daring to step forward. Some of you are carrying the weight of responsibility, juggling creation and destruction daily. And some of you hold wisdom carved from fire, the kind that only comes after surviving what once felt impossible.
Every stage matters. Every voice belongs.
We want to hear your story, or the story of someone you know who embodies one of these pivotal stages. Your path could be the torch someone else needs to find their way.
Because Jaded isn’t just about telling stories. It’s about sparking change through every season, every stage, every woman.
Send your story to [email protected]
Get Jaded — Make a Change.
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What Else Is New?
We’re Hiring
Big things are brewing at Jaded, and we want fresh voices to shape them. We’re looking for interns for project-based, temporary roles, think of it as your backstage pass to the movement. Got the spark? Send your resume to [email protected] and step in.
Stay Tuned for the Holidays
The season of cozy nights, twinkling lights, and celebration is almost here. More time with friends, family, and the Jaded community means more chances to laugh, connect, and shine together. Stick with us this holiday season, you won’t want to miss the magic we’ve got planned.
Boss Ladies Mixer
Boss Ladies isn’t just a monthly meet-up, it’s a ritual of connection, energy, and power. Join us October 14th for inspiration, laughter, and sisterhood. Your seat is waiting.
Be Part of the Community
Join the Jaded community! Come to our events, invite us to yours, or just drop a line. Stay connected on socials or email us at [email protected]. We can’t wait to hear your story and see you shine.
A Final Note
Thank You
To everybody who’s been with us from the beginning—and to those just finding us now—thank you.
Whether you wore a piece, shared a post, whispered encouragement, or are just watching from afar, your presence matters.
This brand was built to solve real problems, to tell real stories, and to remind women that confidence and functionality can exist in the same outfit.
As we step into Year 2, we’re doing it with more intention, more community, and more clarity than ever before. And we want you with us.
Stay close. Watch us build. Join the movement.
This is just the beginning.
Until next time,
🖤
Josie
Let’s Get Jaded & Make A Change